The digital marketing industry is changing rapidly as digital marketers make new advancements every day to facilitate businesses worldwide.
With the correct use of digital marketing tools, marketers execute high-end strategies that work for them. Digital marketers use a number of tools that assist businesses in thriving in the digital world.
Digital marketplaces are becoming highly competitive daily, as more people use much time on social media and other digital platforms. This is why most businesses are boosting their online presence and require a digital marketer equipped with modern and latest tools.
Read more about the best digital marketing tools that are the first choice of every digital marketing agency London. Have a look.
1. MailChimp
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MailChimp has made its way to the top email marketing tool in the world, with over 12 million users. This email marketing tool enables email marketers to craft, manage and execute email marketing strategies.
It is an easy-to-use tool where you can get many pre-designed templates for emails, and you can use it to create compelling emails for a specific audience.
Now, it has become easier to send targeted and personalized emails to the targeted customers and convert them into leads. You can also perform segmentation of your potential customers by having an email list.
MailChimp offers both free and paid plans. You will get up to 2,000 contacts in the free plan with limited functionality. Email marketing is the best form of digital marketing with the highest ROI. To fully use email marketing for your business, Mailchimp is a perfect tool to manage all the aspects of email marketing campaigns.
2. SEMrush
SEMrush is an online marketing tool that can manage and plan all the aspects of digital marketing. It is one of the best tools in every digital marketer’s tool kit. You can perform a lot of tasks with SEMrush.
- It tracks the ranking of target keywords.
- One of the best keyword finders for both SEO and PPC.
- You can build your backlink profile.
SEMrush organizes and compiles data from different websites and allows you to analyze and track the performance of your competitors. It also lets you see your competitors’ top traffic sources, high-performing pages, and keywords in their pay-per-click campaigns.
3. Canva
Canva is a widely used free graphic design tool. You can easily create a number of designs in minutes, and you don’t need any professional skills and experience in graphic design. Canva offers its users scores of professionally designed templates that are free to use and involves simple editing options.
You can add various design elements, such as text boxes, images, shapes and lines, and frames. It can also allow you to upload your images in any design. The features that Canva offers:
- Posters
- Banners
- Flyers and brochures
- Infographics
- Resumes and CVs
- Birthday, invitations and business cards and more.
Without any doubt, we can say that Canva is one of the best graphic design tools for personal and professional use.
4. HubSpot
In the world of digital marketing, HubSpot is said to be a powerhouse of tools that helps marketers to do better online marketing. HubSpot offers many tools that help businesses to build their online presence effective, no matter what stage it is at.
By having HubSpot in your digital toolbox, you can easily get help in:
- SEO
- Social media
- Email marketing
- Lead management
- Landing pages
- Website
- Analytics
- Market automation
The best thing about HubSpot is its pricing. The free version allows CRM access to two users, but if you get the paid version, it allows unlimited users.
5. Slack
Slack is one of the favourite online workplaces of many businesses today. You can deliver certain business information and documents without any distractions. It provides a great and productive business environment to its users and facilitates its users with easy collaboration. It can work in any business, and if your team works remotely, you can still get in touch with them online without miscommunication. It easily integrates many other tools, making it a popular communication channel in business.
Conclusion
These are some of the best digital marketing tools, and by having these beneficial tools, you can carry out digital marketing in a distinctive way. You can help businesses around you to thrive in the digital market. As mentioned above, a combination of productive digital tools serves as a digital marketing output base. So, test-drive these tools and decide which tool can work for the business better.
