4 Online Marketing Tools For B2B Marketing
B2B Marketing: The Power of Video Storytelling. There are some companies that use videos extensively in their marketing campaigns. These are companies that understand the power of video as a marketing tool. These companies know that videos have an instantaneous impact on the viewer. They know that watching an effective video can prompt a viewer to take a positive action.
You’ve seen videos used in your daily surfing. Have you ever downloaded a video from YouTube? If not, do so today. No, I am not talking about any video you happen to find on the site. Every day, many people are downloading and watching online videos because they offer a unique perspective that regular text-based marketing cannot provide.
The Power of Video Social Networking. Are you using social media to connect with your audience? Do you have any idea how much traffic your business can generate from social networking sites? A social network is an informal group of individuals, often made up of co-workers, friends, or relatives who regularly communicate through blogs, Facebook, Twitter, etc. This is one of the easiest ways to connect with your audience and increase your customer base.
The Power of Video Press Releases. Video press releases can be used in two different ways. You can release a video to your company’s internal video website or you can upload it to YouTube and other video sharing sites. This is an excellent opportunity to showcase your company and speak to your prospects in a “real” setting. You’ll have to set aside time to prepare a good press release, but it’s well worth the effort.
The Power of Social Media Viral Traffic. It’s important to get your business and your brand out into the world. To do this effectively, you must engage in viral marketing. This is done by blogging, tweeting (the golden rule of Twitter), linking to articles, press releases, etc. Viral means “little worm”, so your company needs to spread out and “worm” its way into the internet.
The Power of Online Press Releases. If you don’t want to spend your precious time writing an article, then you need to invest in article marketing. This involves submitting your press release to online article directories, as well as posting it on your own site and article directories. The goal here is to expose your business and brand to your target audience. Just like with video marketing, you’ll need to put some real effort into it, but the payoff is that your company will gain a lot more exposure online.
The Power of Social Media. Video is becoming more popular, especially on YouTube. If you haven’t already tried posting videos on YouTube, then you’re missing out. The key to marketing with this medium is to engage with your audience and talk to them in a friendly manner.
Those four online marketing tools, when used together, can help create a viral network effect that will greatly increase your targeted audience and online sales. But remember: don’t use all four of these marketing methods exclusively. Use them as part of a system. But make sure that you’re always using the best online marketing tool for each one of the four methods, otherwise you’re wasting time! So get to work creating a marketing plan for your business! With luck, it will spark an online fire.
It’s Online Marketing 101: Remember that those marketing tools listed above aren’t the only ones that are effective. In fact, you can take what you’re learning here and apply it to other areas, such as print, radio, and TV marketing. The idea is to get your message in front of your target audience as early as possible. Once you’ve done that, you can start focusing on ways to turn your message into action.
This strategy has worked very well for us. But we rely heavily on online marketing tools, especially Google AdWords, which is why we use all four of those marketing tools listed above. We’ve worked hard to position our website and our business as experts in the industry. We want our audience to trust that we know what we’re talking about and that we care about their opinion.
Once our website and our online marketing campaign get a good start out, we let the crowd decide. If they think our service or product is something they need, they’ll tell their friends. And when word-of-mouth marketing is combined with online marketing tools, you’ll start seeing results almost immediately. You’ll start building relationships with your target audience.
